We used to think chatbots were simple programs answering simple questions. But it is not true anymore! Chatbots have become a real opportunity for businesses or companies and their benefits are numerous.
Nowadays, more and more companies integrate chatbots into their processes in order to grow and evolve their business. Chatbots are helpful to solve some problems and thus increase the results of your company.
Here is a list of 16 chatbot advantages for businesses.
Understanding human language and knowing how to respond to it is the primary role of a chatbot. Its way of expressing itself must be natural and understandable to anyone. A chatbot can replace a human to answer some user requests.
🧠 Understand Human Language, User Intents, and Entities
Nowadays the understanding level of chatbots is more and more advanced.
Thanks to NLP your chatbot is able to improve its understanding of human language to create smooth and natural conversations with your users and give them the right answer.
Gone are the days when chatbots had a limited vocabulary or only buttons, they are now at the cutting edge of technology. Here is a list of NLP platforms you can integrate with your chatbots.
🌎 Multi-Language & Translation
Even if some languages are widely spoken like English, some of your customers may not speak it. Using a chatbot in this case is a very good benefit for your company.
- It is completely possible to make a chatbot multilingual. Your user experience will be better.
- The communication between the chatbot and the user will be more fluid and pleasant.
- You can add translation features with integrations such as Amazon Translate or DeepL
🦾 Get Constant Improvement Over Time With Machine Learning
Thanks to machine learning, chatbots are much more efficient in responding to the demands of different customers and users.
- Chatbots are able to integrate a large amount of language expression making them a fast and valuable help to answer customers.
- Today it is difficult to tell the difference between a conversation with a chatbot and a human making the use of chatbots more democratized and enjoyable.
💬 Offer Contextualized Conversational Experiences
Today’s chatbots are more than simple virtual agents, they are real conversational experiences.
- They can recognize users from previous conversations and remember essential information to use for the next conversation.
- They can track traffic sources and follow user journeys to deliver contextualized answers and improve funnels.
Providing a unique customer experience is one of the key points for every company to differentiate itself and satisfy its customers. A conversational agent can help you improve this aspect of your company.
🕘 Make Customer Service Available 24/7
One of the first chatbot benefits for companies is that they simply don't need to rest.
- Unlike a human being with physical needs, chatbots are fully operational at any time of the day or night.
- With a chatbot, your customer service can be reachable 24/7 to answer all your customers' questions. Then your customers' satisfaction would be much better as they can receive an immediate answer to their requests.
☀️ Smoother Customer Journey
It’s essential for a company present on the web to offer a pleasant and intuitive customer experience. Your website is the reflection of your business and it's important to improve it as much as possible.
To optimize the customer experience, adding a chatbot to your website can be interesting to help your users find the right information more quickly.
⭐️ Better Understanding of Customer Feedback
A chatbot is able to report on different user requests. With this database it is easier for you to:
- Understand your user's feedback
- Answer them in the best way to improve your business and also the experience with your conversational robot.
😇 Can't Get Offended or Lose Patience
Sometimes we can have a bad day that can interfere with the way we communicate.
One of the advantages of chatbots for your business is that they can't be affected by emotions. They can't get offended or lose patience with some customers' requests.
🌈 Endless Personalization
Creating a chatbot can be beneficial for your company because the tone and personality of your chatbot will reflect the values and image of your business.
You can personalize your chatbot as you want with many features available with CSML.
There are a lot of repetitive tasks that have to be done manually, which wastes employees' time and can prevent them from focusing on important tasks. A chatbot can be useful in different cases.
⏳ Automate Time-Consuming Tasks
Some of the tasks in a company are sometimes repetitive and tedious. Employees can lose motivation and energy by continuously performing necessary but low-value tasks.
It is possible to automate these tasks thanks to chatbots, which will save time for your employees so that they can focus on more rewarding and motivating tasks.
Highlighting the skills of your employees by automating some of their tasks is one of the benefits that chatbots can bring to your company.
As an example, the french startup Clevy.io created the HR-specialized chatbot EVA. This chatbot allows employees to book vacations, open IT enquiries, and download their payslips on demand.
🎯 Enhance Marketing Targeting
In order to build a marketing strategy around a business, it is important to know your target. Your marketing campaigns can be more effective with the use of a conversational agent.
Indeed, chatbots allow you to better understand your target because they regularly interact with your customers or potential customers. In this way, you can get key information to make your marketing more targeted by using a bot.
🗂 Qualify Requests
Your chatbot has the ability to make your job easier by sorting user requests for you and your company.
Thanks to this, your conversational agent can reduce irrelevant requests before putting the user in contact with a human for a specific request.
💸 Increase Sales
Using a ai chatbot for your business can bring you more sales. Indeed, bots can recommend items to your customers according to their preferences and thus direct their purchasing act.
Integrating a chatbot on an e-commerce website can help customers to make their choice through a conversation which can strengthen the customer relationship during the shopping session.
As a software application, it is possible to quickly and easily deploy a chatbot in order to make it accessible to all the customers of your company.
🔗 Can Be Connected With Many Integrations
There are many different integrations you can add to your chatbot. It is now easy to create a conversational agent with advanced capabilities. you can:
- Connect a database like MongoDB or MySQL
- Create tickets on ZenDesk
- Fill out spreadsheets on AirTable, Google Sheet or Microsoft Excel
- Push requests by email (SMTP, MailChimp, Sendinblue...)
- Connect your users with humans with a LiveChat platform: Intercom, Front, Chatwoot...
- Send information to webhooks by Zapier or Integromat
- And many more!
You can make your favorite apps conversational in a few clicks with CSML integrations.
⚙️ Industry Agnostic
Conversational agents can be used in any field in which you want to develop it. A chatbot is easy to set up and can help you develop your concept.
We published an article on our CSML Blog to give you some chatbot use cases ideas.
🚀 Can Be Deployed Where Your Audience Is
A chatbot is accessible at any time as we have seen before. Another advantage is that it can be available wherever your users are.
Your chatbot doesn't need to move or align itself to a time zone. Thanks to this, users' answers will always be instantaneous.
Companies have been facing for 10 years an important transformation towards digital. The implementation of chatbots is one of the most frequent aspects as they have become the leading AI use cases in enterprises (Gartner).
Digital transformation allows companies to improve their awareness and their efficiency, making them more modern and aware of the new working world challenges. We have mentioned here some of the opportunities that chatbots can bring to companies, but there are many more!
Nowadays it becomes easier to build and deploy chatbots for your business to take advantage of these benefits, especially with CSML.
Do you have other advantages that chatbots can bring to your business or to a company? Join us on Slack to share them with our community!